Updated List of Google Tools for Business & Other Purposes: They Are Best, Easy to Use, Free

Have you ever considered using free Google tools for various purposes? If not, this is the right time to do so. Check out the best options below.

The Internet without Google is something unthinkable. It is safe to say that this Internet giant has a lot to do with your work-life quality. You may be super familiar with popular Google products like Google Drive and Gmail. Yet, have you ever considered other Google tools? 

As far as we know, many folks have had a little-to-no idea of about half of the tools mentioned below. They are all free, useful. More than that, they are easy to use for even non-developers. 

Without any further ado, let’s check them out!

1. Google My Business

Google My Business is practical because of the business management function it offers.

With this tool, you can manage how your company information shows up on Google Maps and Google Search. Specifically, it allows you to edit your business info - for example, location, phone number, email, and working hours.

Even more, you may like the option of responding to customers' questions and reviews. Plus, GG My Business comes with a handy function that enables you to share new photos and related updates.  

Another feature of this Google app for business? You will figure out by what way customers find and interact with your firm on the search engine.

And the bottom line is, all these features help with increasing traffic and sales. As per statistics, customers finding a business via its Google My Business are a whopping 50% more likely to make a purchase.

How to get custom Gmail (Source)

The result after using the tool (Source)

2. Google Trends

Google Trends interface (Source)

You can use Google Trends for comparative keyword research. Further, it enables discovering the event-initiated boost in keyword search volume.

With this tool, you will access keyword-connected data as well. For instance, geographical info on search engine users. 

Google Trends provides related search terms as well as the search interest differences by subregion. (Source: WordStream)

At the end of the day, the data found they are useful for some diverse marketing purposes. For example, they help improve in paid search. That is because you can use Google Trends data to inform your campaigns. Doing so should assist with inventory stocking and cost arranging.

Also, Google Trends is beneficial for content and SEO marketing. What we are saying is, you may want to use it to realize what your target audience is looking for info about. One of the best ways to drive traffic to your site is by writing about trending topics, indeed.

3. Google Alerts

Literally, in any business, you need to keep getting updated about the most recent development in your industry. That is why it is always advisable to use Google Alerts. The free google software will alert you about any news about your concerned topic via email.

That way should allow you to stay up-to-date about the industry news. Keeping tabs on your competitor is workable as well.

Google Alerts for tourism topics (Source)

4. Google Analytics

Google Analytics interface (Source)

Google Analytics is another incredible tool that is FREE. It tells you all needed about your website visitors. For example, you will be in the know about their locations and which pages they visit.

By gaining more insight into your users, you will quickly discover how to attract more eyeballs. Your ultimate goal of generating more leads will be more achievable than ever.

Google Analytics Real-Time Reporting (Source)

5. Think With Google

Think with Google can browse case studies showing how past ad campaigns have succeeded.

Even more, this Google free website for small business sites will keep you updated with various useful content. These include industry leaders' interviews, infographics, and research documents. 

The point is, you can draw inspiration from them, growing your business.

Collection of industry insights (Source: Profit Books)

6. Google For Retail Businesses

We are sure some of you have not heard about this tool yet. It allows you to list your business' inventory on Google. With the solution, starting shopping AD campaigns is no longer a challenge. 

Also, you can develop display customer ratings. Android Pay and delivery service are accessible as well, based on the merchant's location.

Source

In general, Google For Retail Businesses is an all-inclusive eCommerce solution. It will help you get new customers and cement connections with those you already have.

7. Google Public Data Explorer

Public Data Explorer is one of the best Google business apps. It delivers public data and forecasts from different global organizations and academic institutions. These include OECD, the World Bank, among others. 

What makes Public Data Explorer cool is, it works to smooth out complex data. For this, it displays them as maps, graphs, etc. 

Data displayed as a line graph (Source: Profit Books)

Generally speaking, thanks to the tool, the world's changes become effortless to understand.

8. Google Forms

Google Forms is your wise way of fully using google for business. It is simple to use and does the job of collecting data via online forms. Use cases include implementing interview tests, taking short surveys, and so on. 

Ranked choices in Google Forms (Source)

This tool boasts some benefits impossible to get by using a manual questionnaire. For instance, it is paperless and saves labor costs and time. Above all, it allows for respondents' answers' accurate recapitulation.

9. Google Blogger

Google Blogger dashboard (Source)

The popularity of this blogging service from the tech giant Google is hardly doubtful. It has been serving well not only individuals but also businesses.

It enables you to write about whatever you want. They may be the latest corporate news or product updates.

Google Blogger post example (Source)

What will you enjoy using Google Blogger? The search engine will give you a certain SEO love. Also, it is quicker to have your content indexed on Google search.

10. Keyword Planner

Google Keyword Planner is among the most notable Google tools for small business and the big ones.

Why should you count on it? Because you will have little-to-no difficulty discovering keywords. The best point is, these keywords are what your target audience is searching for again and again. 

What is more? You have the choice to slice and dice the data. To do so, consider elements such as interest, gender, geography, and browser.

Keyword Planner interface (Source)

In a nutshell, for those desiring to advertise on Google, this tool will give search traffic and budget's optimal estimates. 

11. Google Scholar

Do you want to go far and beyond the routine articles on a particular topic, for example, business growth? Then, use Google Scholar for more in-depth information. 

Google Scholar does make Google look smarter! (Source: Profit Books)

This search engine indeed delivers an easy approach to scholarly literature materials. Various sources are on offer here - like books, court opinions, articles, academic publications. 

Google Scholar is one of the most reliable Google tools for business. Because it bolsters the brand in the international academics' view. 

For instance, most of the time, you consider academics as knowledgeable and intelligent, don't you? And is it right that you tend to use a product recommended by someone you trust? That is it!

12. Google Search Console

(Source: Profit Books)

It is a valuable tool for SEO. For example, you may want to use it for verifying your website. Also, it allows you to add a sitemap to ease the relevant page indexing process. 

Optimizing your existing articles to boost traffic is another feature the instrument offers. With it, you will resolve any HTML and server errors.

Further, it is worth mentioning the difference between Google Analytics and this Google webmaster tools app. Reporting on how visitors interact with your website is Google Analytics' core responsibility. How does Google Search Console compare? It reports on the interaction process between your site and search engines.  

So, if you have not used this tool, try and get familiar with it. Google Search Console will definitely help you rank higher.

13. Google Hangout

Its interface (Source)

It is always advisable to use Google business tools like Google Hangouts. Are you wondering why? 

Its video conferencing features are powerful. For example, with ease, you will present online Q&A sessions and have webinars with users. 

It is also simple to have conference calls with your foreign customers. You may like using it to interview candidates as well.

One of the best tools for remote networking and meetings (Source)

But that is not all. Google Hangouts is smooth with other Google Apps - like Calendar.

Finally, what is this tool's advantage over some other video chat services? Using it to hold online video meetings and whatnot is easy. You will appreciate that no particular account types or plug-ins are required to join meetings.

14. Google Calendar

The Google tools list cannot be complete without Google Calendar. 

Keep watch on your events and share them with others using Google Calendar (Source)

It is about generating different calendars for various purposes - for example, particular to a team. Plus, you can schedule group meetings using “Suggested Times” - for instance. Adding a Google Hangout to an event is another favorable option. 

What is more? You may want to browse fascinating calendars. Else, sync it with the Customer relationship management (aka CRM). Feel free to keep track of your meetings with the tool as well.  

So, as you can see, Google Calendar allows you to manage your time, workload and processes better. As such, your productivity will increase. 

15. Google Drawings

The simple interface

This graphic editor, as its name suggests, is about making flow charts and diagrams. After that, you will add them to other documents in a breeze. It is also easy to use the tool to embed diagrams or something on your website. 

Network drawings with Drawings (Source: Diagram Database)

Let us get something straight: Google Drawings is the fresher among  Google products for business. And it is not as well-rounded as the MS Paint image editor. 

Regardless, the instrument is more powerful. That is because it is a real-time collaborative tool. Long story short, Google Drawings is an online whiteboard.

16. Google Keep

Google Keep works to manage notes. Better yet, it boasts seamless native integration with other Google services. 

For instance, you can make a note in this application. Follow with setting it up to remind you of a particular time, date, and location. Once that time arrives - for example, you will receive a notification in your Inbox and on your phone.

The ultimate task list using Keep (Source)

While there are many note-taking tools, what is the point of Keep? It stands out as a lightweight and simple app that is convenient to use when you are handling daily chores.

17. PageSpeed Insights

Google PageSpeed Insights interface (Source: Kinsta)

Google emphasizes much significance to your web page load speed.  That is understandable since it has a direct impact on your visitor experience. 

To assist you with optimizing your site, Google presented some handy Google for organization tools. The short name for them is PageSpeed Insights.

The performance test score: An example (Source: Kinsta)

To be more specific, PageSpeed enables you to figure out the problems that may reduce your webpage's speed. Further, it puts forward suggestions to solve them. 

Suggestions to help increase the page load speed (Source: Kinsta)

And the bottom line? As you know, the globe’s biggest and most reliable search engine runs PageSpeed. So, the performance test score should give you a worthwhile idea of your ranking on this front.

18. Google Classroom

The interface

Google has introduced many local business apps, including Classroom for education institutions. 

With it, teachers can develop classes and hand over assignments. They will track the students' progress with ease. Then, give feedback and achieve the best possible. 

A class template in Google Classroom (Source)

The best part may be, the tool ties Google’s numerous products together. In the end, it will help institutions use the paperless system to their best advantage.

19. Google Developers

The comprehensive collection of Google tools (Source)

Many of Google's products are unfamiliar among normal Internet users. That is why Google Developers manages to list business with Google instruments in an easiest-to-follow way. They include Firebase, Cloud, Maps Platform, Android zero-touch enrollment, and a lot more.

There are specific categories for you to choose in line with your progress (i.e., Develop, Grow, and Earn). Also, Google arranges the products in alphabet order so that you can search your right one faster. Else, just type a keyword there to find. 

At the end of the day, these many tools help you develop more impressive mobile applications, and web apps. Even more, you get the chance to create apps on top of Maps and other Google products.

20. Digital Garage

It offers different topics that you may want to learn. These are selling online, bettering search engine rankings, using social media, etc. 

Otherwise, you can finish the entire online course. At the end of the course, Google will grant you a certification.

In general, with this hidden gem, you will get free quality tutorials on all necessary from your webpage to digital marketing.

21. Google for Startups

The tool interface

Are you planning to run a startup? The good news is, Google has introduced something dedicated to you too. It is Google for Startups.

This one is hands down among the best free tools for small business. That is because they come with many practical features.

For example, free mentorship from Google is accessible when you choose Google for Startups campus. The mentoring aside, you can join a lot of free courses for the campus' startups.

Generally speaking, this instruction makes it simple to learn the best way of moving your business forward.

22. Google Books

The tool interface (Source)

This tool allows you to list your book. Also, accessing any book published within your field cannot be easier.

But that is not all. It is worth noting that a lot of the books you find here are free of charge!

The search results are immense and many books are free. (Source)

And what is the benefit of using Google Books?  For instance, as for firms, you write a book present in the tool developed by the largest, most trustworthy search engine Google. So it plays an essential role in developing authority in your business area.

23. Google Drive

Do you need extra fifteen gigabytes of free cloud storage? If you do, this Google small business tool offers that.

Google Drive interface (Souce)

Aside from that sheer storage, the instrument enables simpler sharing. In other words, you will have no trouble sending PowerPoint presentations and other sizable files. Real-time collaboration is another bonus point.

What is more? It boasts the convenient use of Google Slides, Sheets, and Docs. Also, it shows smooth functionality with Microsoft Office.

One thing to note, for Google Drive for Business, companies only have to pay for the storage used by employees. 

In brief, Drive allows you to stay organized and fast in real-time document access. The ultimate outcome is that productivity becomes better. 

24. Gmail

The tool interface (Source)

According to statistics, Gmail has more than 1.2 billion worldwide active users by month! It is one of the best Google tools for good reason, indeed.

For the main reason, it helps you create emails fast. Above all, the smart filtering system allows a clean inbox free of clutters.

In sum, the tool's email creation and organization reduce distractions and improve productivity.

25. YouTube

Youtube has made great strides since 2006 when it first showed up in the market. And we will be the first to confess our appreciation for its marketing-related usefulness. To say it is one of the best Google business apps is never an exaggeration. 

First, your firm can make use of this to promote corporate products and messages. It is also great to portray your office life with it. 

Else, Youtube gives you the means to answer customer questions. You may also like using YouTube Live to host a webinar as well.

In short, Youtube works to prove how video can bring a business to the next level.

26. Google Workspace

It makes working with a team easier.

Google Workspace is not a mere tool. Instead, it combines the best Google apps for business. In the end, it enables smooth collaboration with team members. 

Workspace integrates practical instruments. These include Google Docs, Google Sheets, Google Slides, Google Forms, Google Calendar,  Google Hangouts, and Google Drive.

In essence, it makes working with a team of content creators or marketers easier. Another advantage is that Workspace allows you guys to keep track of each others’ work on the fly.

27. Google News

The tool interface

In Layman’s terms, what is Google News? It is the one-stop shop for every personalized information and news the users need. Even more, it is among the most notable Google apps for small business.

We mean, use this tool to spread content as well as extend the reach. How does your company leverage it that way? The answer is by being a Google News publisher.

Some pro tips to speed up your content approval process are:

• Ensure your site adheres to Google’s Webmaster Guidelines

• Produce the right type of content and quality content

• Submit the site for approval.

It is easy to submit your site (Source: Small Biz Trends)

As a result, you will receive much more organic traffic from the right audience.

28. Search Ads 360

This terrific tool helps address the shortfall between Search and Display Advertising. With it, you will respond to a constantly changing market straight off and at a large scale. 

At the end of the day, the instrument will allow you to save time and boost efficiency and integrations all over the Google Marketing Platform.

Performance dashboard - Overview (Source)

29. Google Voice 

Source: SourceForge

Are you wondering about other uses of Google for small business owners, etc.,? Google Voice is another chef's kiss. While being free, it does a fantastic job of overseeing telephone conversations and texts. As another plus point, much like Gmail, it is effortless to manage.

More onto its features? You have the choice to create voicemails intended for various callers as well as transcribe voicemails.

The point is, using this tool, you will gather data and gain insights about your website's visitors with ease. With it, sharing your personal or workplace number online is not necessary.

In other words, it creates your specific phone number. And as Voice logs all the calls coming in over your site, testing your campaigns' effectiveness cannot be simpler. 

30. Google AI

Train and execute your own machine learning and modern deep learning models with this tool.

As one of the best pro business tools, Google AI is for machine learning. The Data Sets and  APIs offered help in learning and education..

In brief, this tool is useful for students, software engineers, researchers, data scientists, curious cats, and business owners to take advantage of the AI power for their matter of interest..

31. Google Chrome

The tool interface (Source)

Are you not using Google Chrome? If so, you are missing the boat. This tool just hits different!

Its speed is high. And there are many extensions, themes, and apps on offer. You may want to install these to improve your study/ work productivity.

For example, a few favorites are Google +1 Button and SEO Site Tools.

32. Grow My store

The simple interface of Grow My Store

Are you looking for some more free Google programs? Then look no further. Grow Your Store should be on your list.

It suggests personalized enhancements for your webpage. But that is not all. It gives valuable insights into your competitors so that you can gain an advantage over them.

All you need to do is as simple as copying and pasting. Cope your website URL Follow with pasting it in the specified place. Once you have entered the URL, the tool will suggest personalized improvements. The best part is, you can carry out in a breeze with the Google instruments - for instance, Google Analytics and Google Ads.

Part of the report provided by the tool (Souce: Trusted Shops)

33. Marketing Kit

The tool interface (Source: Grow)

Marketing Kit is one of the most favorite  Google tools for business.

Thanks to it, you can make free posters, table tents, social posts, and more. Now creating more brand awareness has become simpler than ever. All you may want to do is display these items on your social media platforms or at your store.

What is also great is, Google introduced online social post templates and printable posters with a focus on corporate updates as well. The approach partly results from the Coronavirus disease outbreak. With that, you can inform your customers about any of your business' changes - like “Order now for delivery" or  “We are closing temporarily. Be back soon”.

Poster, social post, and stick example (Source)

34. Market Finder

The interface

Are you not sure whether your business is a good match for America? Then, use Google's Market Finder. It allows you to discover various markets for your business.

Aside from going global with more ease, you gain useful market insights. Plus, thanks to the tool, you will not have headaches figuring out how the prospective customers are searching on the Internet.

When you have determined your next market, you can use Google's resources, guides, and tools to deal with logistics, global payments, etc. 

And for those wondering how to use Market Finder, it is simple. After entering your website URL, Google will give you a surefire strategy.

Make your business global using Market Finder (Source)

35. Google Surveys

How can Google help you? In many practical ways. And Google Surveys is one of such approaches. Thanks to the market research tool, you can create online surveys with ease. They should enable you to make more informed, better project decisions.

That is to say, compared to traditional research, those surveys tend to take a shorter time. Your questions will get real people' real answers. And the resulting easy-to-digest charts and graphs help with interpreting the data. 

The easy-to-digest charts and graphs help with interpreting the data. (Source)

So, in time, you will gain real consumer/ user/ respondent insights.

36. Optimize

With this instrument, you can test web pages' variants. Further, it allows you to check out the page's performance against a specified goal. In other words, the tool keeps track of your experiment's results and reveals which variant is doing well.

Optimize experience report in detail (Source)

The point is, those designing website experiences or developing content can derive benefit from that.  Moreover, new website designs are accessible for designers to test.  

And for marketers, they have the choice to run experiments on landing pages for a conversion boost as well. How about social media persons in charge? They can experiment with various sharing approaches.

Last but not least, Optimize boasts a by-default integration with the Analytics. That is why you will define the site's parts that need improving.

37. Google Mobile Friendly Test

A balance between the usage of mobile devices and desktops is necessary. Not to mention, mobile-friendliness is now among the factors used by Google to determine where to rank your site. Google might put a site that is hard to use down on the results pages.

So, it is crucial that your business website is user-friendly on a mobile device. And you can ensure that by using suitable tools for business - like Google Mobile Friendly Test.

After scanning your website, the tool will test how well the site works on mobile. You may appreciate the option to preview your site's look on a cell phone. And in case there are any problems, you will receive a useful checklist of what to fix.

In case there are any problems, you will receive a useful checklist of what to fix.

38. Google Translate

The tool makes it simpler for you to understand different stuff in foreign languages. These include foreign customer emails, blog comments, customer reviews, and social media messages.

All you need to do is copy and paste the text into the tool to have it translated to your desired language. And it is not necessary to know what the target language is to get a proper translation. This instrument will detect the language automatically.

Translation made simple with Google Translate (Source: TechRadar)

What is more? With Google Translate, you reply to your customers with ease, too. After typing what you plan to say in your mother tongue - like French, copy the translation for the reply.

Even better, the tool is not restricted to short text blocks. Instead, it works to translate a website address or long documents.

Generally speaking, consider your business and target audience. Because there is a likelihood that you barely encounter foreign messages. Still, on the other hand, having Google Translate available in case the situation arises is advisable. Aside from being user-friendly, it helps reduce your cost of hiring a language expert.

39, Google AdSense

Source: Quick Sprout

Using it is free of charge. Indeed, AdSense pays you when you join. 

And what makes the tool different from some other marketing tools on the list? It allows you to run other businesses-related ads on your website.

Make some extra cash with Adsense (Source)

On top of that, you will receive the most money for the ad space. This tool makes certain that your site has the highest live bids.

In sum, Google Adsense is a decent way of making some extra money while you devote yourself to other marketing strategies.

40. Google Data Studio

Trust us, for newbies, the sheer amount of data displayed in Google Analytics may overwhelm you. To tell you the truth, sometimes, an easy-to-understand report with pie. graph, or chart to summarize your site's performance is all that you need,

That is when Google online tools come into play. It is Data Studio. The instrument can visualize many sources into beautiful charts and graphs.

Data Studio report example (Source: Exabytes)

One of the huge benefits of using this tool is, you do not need complicated BI tools for creating charts anymore.

41. Google Tag Manager

Google Tag Manager helps with updating code snippets and tags on your website and the mobile app fast and in a breeze. 

You may also want to insert HTML and JavaScript tags intended for website tracking and analytics in the tool. That way will keep you from touching the site's back end.

On a final note, let us get this straight. Some websites fail to execute tracking functions. And the data they collect is not reliable. That is due to disorganized code injection. 

To deal with the concern, you are better off using Tag Manager. With it, consolidating and overseeing your entire tracking codes or scripts become easier.

Tag Manager dashboard (Source: Exabytes)

42. Google Chrome DevTools

Dev Tools is a great choice for website developments. (Source: Official Chrome DevTools docs)

Are you giving website designing a try? Do you think you can survive without Google free softwares related to browser development? 

As you may know, big browsers tend to boast that capability. Yet, Chrome DevTools has always been preferable thanks to its wider range of options. For example, Elements, Console, Source. Network, and Audits.

In general, Dev Tools’ ease of use and a useful set of tools on offer make it a great choice for website developments.

43. Google Docs

Docs example (Source: Process Street)

If you are writing plenty of content, you should look for a trusted writing tool. We find using a tool like Google docs is far easier.

In particular, it enables you to count the words and check for spelling errors. And there is not any difficulty sharing your content with colleagues, etc. before you add it to your site. 

Plus, you can use this tool for your other projects. Because it provides various templates for documents. They include menus, reports, CVs, among others.

44. Rich Results Test

The tool’s user-friendly interface 

The Rich Results Test is one of the best new Google tools. It enables you to validate code snippets and URLs via Google-approved schema types. 

The test result example

And speaking of its benefits, the instrument is simple to use and allows for a more seamless workflow. Moreover, thanks to it, you can preview a page’s look to Google Assistant's users.

45. Google Suggest

Have you realized that your website needs more and finer keywords? Still, the fact is, not every one of us is that great at coming up with the proper ones to use. 

Of course, Google Keyword Planner can do the job! But there is even another comparable tool to count on. That impressive, free one is Google Suggest.

The keyword suggestions show up at once. (Source: UpCity)

Just enter a phrase or a search term. Then, the tool can handle the rest (by working behind the scenes).  

In sum, it is a brilliant instrument for understanding related yet more popular phrases rooted in your current search term.

46. Google People Also Ask

When searching on Google, you can see a section show up on the search page. It is "People Also Ask" (aka PAA).

Here. That is it! The FAA (Source: UpCity)

For your information, more than 40% of search questions show a FAA part. That is why you should focus on and capitalize on getting found via harnessing these Google product search tools.

The specific feature is popular among people who fail to discover what they need on the search page. These users consider the PAA a more fantastic option for their search. 

On the whole, Google Suggest is an impressive way of polishing your content and keyword selection.

47. Google Ads

Google Ads dashboard (Source)

Now let's search Google for your products or services! By any chance, are your business sites in the search results? No? Then, your possible customers will not, either. 

In this case, Google Ads comes to your rescue. It is about spending some money to increase your site's visibility to the top of the Google search results page. 

Google Ads example (Source: Hallam Internet)

Please keep in mind that if you fail to have a weighty online strategy, you are spending a lot of unnecessary money. So, ensure your goals are clear. You should have a practical approach to attain them as well.

48. Google Digital Unlocked

Keeping learning is crucial to make your business stay outstanding. For example, do so by using Google apps for startups. For those who desire to hone more online marketing skills, you can consider Google Digital Unlocked. It provides many free courses in a user-friendly format.

Here, you can learn about the topics such as putting social media to good use and selling more products online.

Are you excited to get a certificate of achievement in the end? (Source: BHU Post)

49. Lighthouse

Lighthouse is one of the fantastic online business tools created to test web pages' quality.  

What is it different from the above-mentioned Google PageSpeed Insights? PageSpeed Insights evaluates the performance metric at most. In comparison, Lighthouse audits a website's other aspects as well - like progressive web application and SEO.

LightHouse report example (Source: Cimatti Consulting)

So, in a general sense, Google Lighthouse gives an ultimate advantage to your business online through improving your site's overall SEO and performance.

50. Merchant Center

Source

At Google Merchant Center, you can upload the products you sell with their prices and inventory with ease.

Above all, this tool and Google Shopping's integration allows you to check the search results and find the potential buyer. As a bonus, it assists in the site positioning.

51. Google Sites

The interface (Source)

It is among the most useful Google apps. With Google Sites, you can create free and practical webpages without having to own coding skills.

Some notable features include themes, page design layout, folders view, embed sections, Drive integration, and live collaborative editing.

A Sites example. Just wow! (Source)

Conclusion

Many accessible Google tools for business and others will help you track and optimize your project operation and whatnot. Also, you can grasp the sophisticated procedure behind them. 

It is worth noting that no one instrument can fill in for the other. Instead, every tool on this rundown supplements one another. That is why you should use them together to gain the best results.

Finally, if you like the post, feel free to spread the word!